Key Responsibilities
1. Strategy Development & Execution
- Develop and implement comprehensive social media strategies aligned with brand goals, product launches, and seasonal campaigns.
- Plan both organic and paid content in collaboration with marketing and creative teams.
2. Team Management
- Lead and oversee a team of content creators and content managers.
- Manage daily workflows, ensure deadlines are met, and provide ongoing training and support as needed.
3. Community Engagement & Brand Reputation
- Monitor social platforms to engage with followers, respond to comments and messages, and address queries promptly and appropriately.
- Implement social listening practices to gauge sentiment and protect the brand’s online reputation.
4. Campaign Collaboration & Execution
- Work closely with creative, content, and product teams to plan and execute integrated campaigns, promotions, and product launches.
- Coordinate influencer partnerships and brand collaborations when required.
5. Analytics & Reporting
- Track and report on KPIs such as engagement rate, reach, follower growth, CTR, conversions, and ROI.
- Provide detailed monthly performance reports with actionable insights and recommendations.
Qualifications & Skills
- 3+ years of experience in social media management or digital marketing.
- Deep knowledge of platform-specific strategies for Instagram, TikTok, Facebook, X (Twitter), LinkedIn, etc.
- Proven leadership and team management experience.
- Strong copywriting and communication skills in English (Arabic is a plus).
- Proficiency in analytics and scheduling tools such as Meta Business Suite, Google Analytics, Hootsuite, etc.
- Creative thinking with strong problem-solving capabilities.
- Ability to multitask and manage multiple campaigns/accounts concurrently.
Key Performance Indicators (KPIs)
- Follower and engagement growth across platforms
- Consistency and quality of content calendar delivery
- Average response time to audience comments and queries
- Campaign performance relative to goals (reach, conversions, etc.)
- Accuracy and insightfulness of monthly performance reports
- Effective collaboration with internal teams and external partners